Advanced Strategies in Strategic Account Planning
Course Introduction
Designed for professionals in Sales & Customer Service, this five-day advanced-level course builds practical command of Strategic Account Planning. Every session pairs a clear concept with a workplace exercise, so learning turns into capability rather than notes.
Training Objectives
- 01Explain the core principles, terminology and standards behind Strategic Account Planning in clear, practical language
- 02Select and adapt suitable approaches to Strategic Account Planning for the constraints of customer accounts, pipelines and service teams
- 03Diagnose weak spots in current practice and prioritise corrective action
- 04Use practical tools, checklists and templates that support day-to-day Strategic Account Planning
- 05Leave with a prioritised list of improvements you can start within 30 days
What You Will Take Away
- Worked examples using realistic regional scenarios
- A ready-to-use template pack for daily work
- A checklist of common pitfalls and how to avoid them
Who Should Attend
Prerequisites: Recommended: at least two years of relevant work experience.
Training Methodology
Expect challenging scenarios, peer debate and instructor-led critique of real-world approaches, with limited slide time. Case material and examples are drawn from customer accounts, pipelines and service teams.
Day-by-Day Programme (5 Days)
- Day 1Foundations and context
Key terms, roles and the regulatory background behind Strategic Account Planning, with examples from customer accounts, pipelines and service teams.
- Day 2Methods and standards in depth
A detailed look at frameworks, codes and decision methods used in Strategic Account Planning.
- Day 3Practical workshop day
Group exercises and simulations that put Strategic Account Planning techniques to work.
- Day 4Case-study day
Real-world cases, failure analysis and improvement options related to Strategic Account Planning.
- Day 5Action plan and assessment
Review, individual action plans and a short assessment to confirm readiness to apply Strategic Account Planning.
Upcoming Sessions
| City | Dates | Format |
|---|---|---|
| Cairo | November 9, 2026 – November 13, 2026 | Classroom |
| London | July 19, 2027 – July 23, 2027 | Classroom |
| Doha | August 2, 2027 – August 6, 2027 | Classroom |
| Cairo | January 10, 2028 – January 14, 2028 | Classroom |
| Cairo | January 17, 2028 – January 21, 2028 | Classroom |
| Cairo | June 5, 2028 – June 9, 2028 | Classroom |
| London | June 5, 2028 – June 9, 2028 | Classroom |
| Cairo | June 12, 2028 – June 16, 2028 | Classroom |