Foundation Programme in Digital Marketing Strategy

Course Introduction

Whether you are new to Digital Marketing Strategy or refining existing skills, this foundation-level course gives you a structured path through the subject as it applies to brand, digital channels and campaign performance, guided by instructors who have worked in the field.

Training Objectives

• 01Describe how Digital Marketing Strategy is defined, governed and measured in international practice
• 02Work through typical situations in brand, digital channels and campaign performance using structured Digital Marketing Strategy techniques
• 03Recognise common risks, errors and non-conformities linked to Digital Marketing Strategy — and how to prevent them
• 04Choose the right indicators and records to monitor Digital Marketing Strategy over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• A checklist of common pitfalls and how to avoid them
• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: No prior specialist knowledge is required.

Training Methodology

The programme builds understanding step by step: short concept sessions, guided demonstrations and simple exercises, followed by a daily recap so nothing is left behind. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Digital Marketing Strategy

  Scope, terminology and the standards and regulations that shape Digital Marketing Strategy in brand, digital channels and campaign performance.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Digital Marketing Strategy.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Digital Marketing Strategy, built around realistic situations in brand, digital channels and campaign performance.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Digital Marketing Strategy.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Digital Marketing Strategy.

Upcoming Sessions