Foundation Programme in Event & Experiential Marketing

Course Introduction

Delivered over five days, this foundation-level programme on Event & Experiential Marketing combines concise technical input with hands-on application. It is built around brand, digital channels and campaign performance, so examples, exercises and discussion stay relevant to participants' daily work.

Training Objectives

• 01Describe how Event & Experiential Marketing is defined, governed and measured in international practice
• 02Work through typical situations in brand, digital channels and campaign performance using structured Event & Experiential Marketing techniques
• 03Recognise common risks, errors and non-conformities linked to Event & Experiential Marketing — and how to prevent them
• 04Choose the right indicators and records to monitor Event & Experiential Marketing over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• Worked examples using realistic regional scenarios
• A ready-to-use template pack for daily work
• A checklist of common pitfalls and how to avoid them

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: No prior specialist knowledge is required.

Training Methodology

The programme builds understanding step by step: short concept sessions, guided demonstrations and simple exercises, followed by a daily recap so nothing is left behind. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Foundations and context

  Key terms, roles and the regulatory background behind Event & Experiential Marketing, with examples from brand, digital channels and campaign performance.

• Day 2
  Methods and standards in depth

  A detailed look at frameworks, codes and decision methods used in Event & Experiential Marketing.

• Day 3
  Practical workshop day

  Group exercises and simulations that put Event & Experiential Marketing techniques to work.

• Day 4
  Case-study day

  Real-world cases, failure analysis and improvement options related to Event & Experiential Marketing.

• Day 5
  Action plan and assessment

  Review, individual action plans and a short assessment to confirm readiness to apply Event & Experiential Marketing.

Upcoming Sessions