Foundation Programme in Professional Selling Skills
Course Introduction
Whether you are new to Professional Selling Skills or refining existing skills, this foundation-level course gives you a structured path through the subject as it applies to customer accounts, pipelines and service teams, guided by instructors who have worked in the field.
Training Objectives
- 01Explain the core principles, terminology and standards behind Professional Selling Skills in clear, practical language
- 02Select and adapt suitable approaches to Professional Selling Skills for the constraints of customer accounts, pipelines and service teams
- 03Diagnose weak spots in current practice and prioritise corrective action
- 04Use practical tools, checklists and templates that support day-to-day Professional Selling Skills
- 05Leave with a prioritised list of improvements you can start within 30 days
What You Will Take Away
- A checklist of common pitfalls and how to avoid them
- Benchmarks and KPIs to track your own results
- A negotiation and communication cheat-sheet
Who Should Attend
Prerequisites: No prior specialist knowledge is required.
Training Methodology
The programme builds understanding step by step: short concept sessions, guided demonstrations and simple exercises, followed by a daily recap so nothing is left behind. Case material and examples are drawn from customer accounts, pipelines and service teams.
Day-by-Day Programme (5 Days)
- Day 1Where Professional Selling Skills fits
How Professional Selling Skills connects to wider operations in customer accounts, pipelines and service teams, plus the essential vocabulary.
- Day 2Working with the standards
Interpreting and applying the codes and good-practice guidance that govern Professional Selling Skills.
- Day 3Tools and techniques lab
Guided practice with the tools, checklists and templates used for Professional Selling Skills.
- Day 4Risk, compliance and case review
Analysis of incidents and cases to see where Professional Selling Skills succeeds or breaks down.
- Day 5Consolidate and plan
Capstone discussion, action planning and a closing assessment.
Upcoming Sessions
| City | Dates | Format |
|---|---|---|
| Amsterdam | October 19, 2026 – October 23, 2026 | Classroom |
| Dubai | April 19, 2027 – April 23, 2027 | Classroom |
| Cairo | July 19, 2027 – July 23, 2027 | Classroom |
| Doha | August 2, 2027 – August 6, 2027 | Classroom |
| Istanbul | September 6, 2027 – September 10, 2027 | Classroom |
| Paris | November 1, 2027 – November 5, 2027 | Classroom |
| Dubai | March 6, 2028 – March 10, 2028 | Classroom |
| Istanbul | June 5, 2028 – June 9, 2028 | Classroom |