Foundation Programme in Real Estate Marketing & Sales

Course Introduction

This course focuses on one question: how do teams in property investment, development and valuation apply Real Estate Marketing & Sales consistently and safely under real constraints? Five days of discussion, exercises and case work provide practical answers you can adapt to your own organisation.

Training Objectives

• 01Describe how Real Estate Marketing & Sales is defined, governed and measured in international practice
• 02Work through typical situations in property investment, development and valuation using structured Real Estate Marketing & Sales techniques
• 03Recognise common risks, errors and non-conformities linked to Real Estate Marketing & Sales — and how to prevent them
• 04Choose the right indicators and records to monitor Real Estate Marketing & Sales over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• A ready-to-use template pack for daily work
• A checklist of common pitfalls and how to avoid them
• Benchmarks and KPIs to track your own results

Who Should Attend

• Real Estate Developers & Investors
• Property Managers & Brokers
• Real Estate Analysts
• Construction & Development Teams

Prerequisites: No prior specialist knowledge is required.

Training Methodology

The programme builds understanding step by step: short concept sessions, guided demonstrations and simple exercises, followed by a daily recap so nothing is left behind. Case material and examples are drawn from property investment, development and valuation.

Day-by-Day Programme (5 Days)

• Day 1
  Foundations and context

  Key terms, roles and the regulatory background behind Real Estate Marketing & Sales, with examples from property investment, development and valuation.

• Day 2
  Methods and standards in depth

  A detailed look at frameworks, codes and decision methods used in Real Estate Marketing & Sales.

• Day 3
  Practical workshop day

  Group exercises and simulations that put Real Estate Marketing & Sales techniques to work.

• Day 4
  Case-study day

  Real-world cases, failure analysis and improvement options related to Real Estate Marketing & Sales.

• Day 5
  Action plan and assessment

  Review, individual action plans and a short assessment to confirm readiness to apply Real Estate Marketing & Sales.

Upcoming Sessions