Marketing Analytics & ROI: Advanced Strategies

Course Introduction

Delivered over five days, this advanced-level programme on Marketing Analytics & ROI combines concise technical input with hands-on application. It is built around brand, digital channels and campaign performance, so examples, exercises and discussion stay relevant to participants' daily work.

Training Objectives

• 01Build a shared vocabulary and framework for Marketing Analytics & ROI that your whole team can use
• 02Apply proven methods for Marketing Analytics & ROI to realistic scenarios drawn from brand, digital channels and campaign performance
• 03Anticipate the failure points and compliance issues that most often affect Marketing Analytics & ROI
• 04Communicate Marketing Analytics & ROI decisions clearly to colleagues, clients and management
• 05Prepare a personal action plan to apply Marketing Analytics & ROI in your own organisation

What You Will Take Away

• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: Recommended: at least two years of relevant work experience.

Training Methodology

Expect challenging scenarios, peer debate and instructor-led critique of real-world approaches, with limited slide time. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Marketing Analytics & ROI

  Scope, terminology and the standards and regulations that shape Marketing Analytics & ROI in brand, digital channels and campaign performance.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Marketing Analytics & ROI.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Marketing Analytics & ROI, built around realistic situations in brand, digital channels and campaign performance.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Marketing Analytics & ROI.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Marketing Analytics & ROI.

Upcoming Sessions