Marketing Analytics & ROI: Practical Workshop

Course Introduction

Over five focused days, this workshop-based course takes Marketing Analytics & ROI out of the textbook and into the reality of brand, digital channels and campaign performance. Participants work through regional case material, structured exercises and peer discussion, leaving with methods they can apply on their next working day.

Training Objectives

• 01Explain the core principles, terminology and standards behind Marketing Analytics & ROI in clear, practical language
• 02Select and adapt suitable approaches to Marketing Analytics & ROI for the constraints of brand, digital channels and campaign performance
• 03Diagnose weak spots in current practice and prioritise corrective action
• 04Use practical tools, checklists and templates that support day-to-day Marketing Analytics & ROI
• 05Leave with a prioritised list of improvements you can start within 30 days

What You Will Take Away

• A checklist of common pitfalls and how to avoid them
• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: Open to all levels; participants are encouraged to bring a real work challenge.

Training Methodology

This is a hands-on workshop: short briefings followed by extended exercises, simulations and group activities, with most time spent applying rather than listening. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Foundations and context

  Key terms, roles and the regulatory background behind Marketing Analytics & ROI, with examples from brand, digital channels and campaign performance.

• Day 2
  Methods and standards in depth

  A detailed look at frameworks, codes and decision methods used in Marketing Analytics & ROI.

• Day 3
  Practical workshop day

  Group exercises and simulations that put Marketing Analytics & ROI techniques to work.

• Day 4
  Case-study day

  Real-world cases, failure analysis and improvement options related to Marketing Analytics & ROI.

• Day 5
  Action plan and assessment

  Review, individual action plans and a short assessment to confirm readiness to apply Marketing Analytics & ROI.

Upcoming Sessions