Advanced Strategies for Brand Management & Positioning

Course Introduction

This course focuses on one question: how do teams in brand, digital channels and campaign performance apply Brand Management & Positioning consistently and safely under real constraints? Five days of discussion, exercises and case work provide practical answers you can adapt to your own organisation.

Training Objectives

• 01Build a shared vocabulary and framework for Brand Management & Positioning that your whole team can use
• 02Apply proven methods for Brand Management & Positioning to realistic scenarios drawn from brand, digital channels and campaign performance
• 03Anticipate the failure points and compliance issues that most often affect Brand Management & Positioning
• 04Communicate Brand Management & Positioning decisions clearly to colleagues, clients and management
• 05Prepare a personal action plan to apply Brand Management & Positioning in your own organisation

What You Will Take Away

• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: Recommended: at least two years of relevant work experience.

Training Methodology

Expect challenging scenarios, peer debate and instructor-led critique of real-world approaches, with limited slide time. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Brand Management & Positioning

  Scope, terminology and the standards and regulations that shape Brand Management & Positioning in brand, digital channels and campaign performance.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Brand Management & Positioning.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Brand Management & Positioning, built around realistic situations in brand, digital channels and campaign performance.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Brand Management & Positioning.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Brand Management & Positioning.

Upcoming Sessions