Brand Management & Positioning: Foundation Programme

Course Introduction

Designed for professionals in Marketing & Digital Marketing, this five-day foundation-level course builds practical command of Brand Management & Positioning. Every session pairs a clear concept with a workplace exercise, so learning turns into capability rather than notes.

Training Objectives

• 01Describe how Brand Management & Positioning is defined, governed and measured in international practice
• 02Work through typical situations in brand, digital channels and campaign performance using structured Brand Management & Positioning techniques
• 03Recognise common risks, errors and non-conformities linked to Brand Management & Positioning — and how to prevent them
• 04Choose the right indicators and records to monitor Brand Management & Positioning over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• A checklist of common pitfalls and how to avoid them
• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: No prior specialist knowledge is required.

Training Methodology

The programme builds understanding step by step: short concept sessions, guided demonstrations and simple exercises, followed by a daily recap so nothing is left behind. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Foundations and context

  Key terms, roles and the regulatory background behind Brand Management & Positioning, with examples from brand, digital channels and campaign performance.

• Day 2
  Methods and standards in depth

  A detailed look at frameworks, codes and decision methods used in Brand Management & Positioning.

• Day 3
  Practical workshop day

  Group exercises and simulations that put Brand Management & Positioning techniques to work.

• Day 4
  Case-study day

  Real-world cases, failure analysis and improvement options related to Brand Management & Positioning.

• Day 5
  Action plan and assessment

  Review, individual action plans and a short assessment to confirm readiness to apply Brand Management & Positioning.

Upcoming Sessions