Brand Management & Positioning: Masterclass & Best Practices

Course Introduction

Whether you are new to Brand Management & Positioning or refining existing skills, this masterclass-style course gives you a structured path through the subject as it applies to brand, digital channels and campaign performance, guided by instructors who have worked in the field.

Training Objectives

• 01Describe how Brand Management & Positioning is defined, governed and measured in international practice
• 02Work through typical situations in brand, digital channels and campaign performance using structured Brand Management & Positioning techniques
• 03Recognise common risks, errors and non-conformities linked to Brand Management & Positioning — and how to prevent them
• 04Choose the right indicators and records to monitor Brand Management & Positioning over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• Worked examples using realistic regional scenarios
• A ready-to-use template pack for daily work
• A checklist of common pitfalls and how to avoid them

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: Best suited to experienced practitioners and team leaders.

Training Methodology

The format is conversational and case-driven: participants bring real challenges and test them against regional and international experience. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Where Brand Management & Positioning fits

  How Brand Management & Positioning connects to wider operations in brand, digital channels and campaign performance, plus the essential vocabulary.

• Day 2
  Working with the standards

  Interpreting and applying the codes and good-practice guidance that govern Brand Management & Positioning.

• Day 3
  Tools and techniques lab

  Guided practice with the tools, checklists and templates used for Brand Management & Positioning.

• Day 4
  Risk, compliance and case review

  Analysis of incidents and cases to see where Brand Management & Positioning succeeds or breaks down.

• Day 5
  Consolidate and plan

  Capstone discussion, action planning and a closing assessment.

Upcoming Sessions