Internal Communication Excellence: Practical Workshop

Course Introduction

Whether you are new to Internal Communication Excellence or refining existing skills, this workshop-based course gives you a structured path through the subject as it applies to media, stakeholder and corporate communication, guided by instructors who have worked in the field.

Training Objectives

• 01Explain the core principles, terminology and standards behind Internal Communication Excellence in clear, practical language
• 02Select and adapt suitable approaches to Internal Communication Excellence for the constraints of media, stakeholder and corporate communication
• 03Diagnose weak spots in current practice and prioritise corrective action
• 04Use practical tools, checklists and templates that support day-to-day Internal Communication Excellence
• 05Leave with a prioritised list of improvements you can start within 30 days

What You Will Take Away

• A checklist of common pitfalls and how to avoid them
• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: Open to all levels; participants are encouraged to bring a real work challenge.

Training Methodology

This is a hands-on workshop: short briefings followed by extended exercises, simulations and group activities, with most time spent applying rather than listening. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Internal Communication Excellence

  Scope, terminology and the standards and regulations that shape Internal Communication Excellence in media, stakeholder and corporate communication.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Internal Communication Excellence.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Internal Communication Excellence, built around realistic situations in media, stakeholder and corporate communication.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Internal Communication Excellence.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Internal Communication Excellence.

Upcoming Sessions