Foundation Programme in Executive Presence & Public Image

Course Introduction

This course focuses on one question: how do teams in media, stakeholder and corporate communication apply Executive Presence & Public Image consistently and safely under real constraints? Five days of discussion, exercises and case work provide practical answers you can adapt to your own organisation.

Training Objectives

• 01Explain the core principles, terminology and standards behind Executive Presence & Public Image in clear, practical language
• 02Select and adapt suitable approaches to Executive Presence & Public Image for the constraints of media, stakeholder and corporate communication
• 03Diagnose weak spots in current practice and prioritise corrective action
• 04Use practical tools, checklists and templates that support day-to-day Executive Presence & Public Image
• 05Leave with a prioritised list of improvements you can start within 30 days

What You Will Take Away

• Worked examples using realistic regional scenarios
• A ready-to-use template pack for daily work
• A checklist of common pitfalls and how to avoid them

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: No prior specialist knowledge is required.

Training Methodology

Sessions are paced for newcomers — plain-language explanations, worked examples and small-group practice — with time each day for questions. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Where Executive Presence & Public Image fits

  How Executive Presence & Public Image connects to wider operations in media, stakeholder and corporate communication, plus the essential vocabulary.

• Day 2
  Working with the standards

  Interpreting and applying the codes and good-practice guidance that govern Executive Presence & Public Image.

• Day 3
  Tools and techniques lab

  Guided practice with the tools, checklists and templates used for Executive Presence & Public Image.

• Day 4
  Risk, compliance and case review

  Analysis of incidents and cases to see where Executive Presence & Public Image succeeds or breaks down.

• Day 5
  Consolidate and plan

  Capstone discussion, action planning and a closing assessment.

Upcoming Sessions