Corporate Communication Strategy: Advanced Strategies

Course Introduction

This course focuses on one question: how do teams in media, stakeholder and corporate communication apply Corporate Communication Strategy consistently and safely under real constraints? Five days of discussion, exercises and case work provide practical answers you can adapt to your own organisation.

Training Objectives

• 01Build a shared vocabulary and framework for Corporate Communication Strategy that your whole team can use
• 02Apply proven methods for Corporate Communication Strategy to realistic scenarios drawn from media, stakeholder and corporate communication
• 03Anticipate the failure points and compliance issues that most often affect Corporate Communication Strategy
• 04Communicate Corporate Communication Strategy decisions clearly to colleagues, clients and management
• 05Prepare a personal action plan to apply Corporate Communication Strategy in your own organisation

What You Will Take Away

• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: Recommended: at least two years of relevant work experience.

Training Methodology

Expect challenging scenarios, peer debate and instructor-led critique of real-world approaches, with limited slide time. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Foundations and context

  Key terms, roles and the regulatory background behind Corporate Communication Strategy, with examples from media, stakeholder and corporate communication.

• Day 2
  Methods and standards in depth

  A detailed look at frameworks, codes and decision methods used in Corporate Communication Strategy.

• Day 3
  Practical workshop day

  Group exercises and simulations that put Corporate Communication Strategy techniques to work.

• Day 4
  Case-study day

  Real-world cases, failure analysis and improvement options related to Corporate Communication Strategy.

• Day 5
  Action plan and assessment

  Review, individual action plans and a short assessment to confirm readiness to apply Corporate Communication Strategy.

Upcoming Sessions