Market Research & Consumer Behaviour: Foundation Programme

Course Introduction

Whether you are new to Market Research & Consumer Behaviour or refining existing skills, this foundation-level course gives you a structured path through the subject as it applies to brand, digital channels and campaign performance, guided by instructors who have worked in the field.

Training Objectives

• 01Explain the core principles, terminology and standards behind Market Research & Consumer Behaviour in clear, practical language
• 02Select and adapt suitable approaches to Market Research & Consumer Behaviour for the constraints of brand, digital channels and campaign performance
• 03Diagnose weak spots in current practice and prioritise corrective action
• 04Use practical tools, checklists and templates that support day-to-day Market Research & Consumer Behaviour
• 05Leave with a prioritised list of improvements you can start within 30 days

What You Will Take Away

• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: No prior specialist knowledge is required.

Training Methodology

Sessions are paced for newcomers — plain-language explanations, worked examples and small-group practice — with time each day for questions. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Market Research & Consumer Behaviour

  Scope, terminology and the standards and regulations that shape Market Research & Consumer Behaviour in brand, digital channels and campaign performance.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Market Research & Consumer Behaviour.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Market Research & Consumer Behaviour, built around realistic situations in brand, digital channels and campaign performance.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Market Research & Consumer Behaviour.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Market Research & Consumer Behaviour.

Upcoming Sessions