Advanced Strategies in SEO & Performance Marketing

Course Introduction

Whether you are new to SEO & Performance Marketing or refining existing skills, this advanced-level course gives you a structured path through the subject as it applies to brand, digital channels and campaign performance, guided by instructors who have worked in the field.

Training Objectives

• 01Describe how SEO & Performance Marketing is defined, governed and measured in international practice
• 02Work through typical situations in brand, digital channels and campaign performance using structured SEO & Performance Marketing techniques
• 03Recognise common risks, errors and non-conformities linked to SEO & Performance Marketing — and how to prevent them
• 04Choose the right indicators and records to monitor SEO & Performance Marketing over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• A checklist of common pitfalls and how to avoid them
• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: Recommended: at least two years of relevant work experience.

Training Methodology

Building on participants' existing experience, the programme relies on case analysis, comparison of approaches and structured problem-solving rather than lecture. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Where SEO & Performance Marketing fits

  How SEO & Performance Marketing connects to wider operations in brand, digital channels and campaign performance, plus the essential vocabulary.

• Day 2
  Working with the standards

  Interpreting and applying the codes and good-practice guidance that govern SEO & Performance Marketing.

• Day 3
  Tools and techniques lab

  Guided practice with the tools, checklists and templates used for SEO & Performance Marketing.

• Day 4
  Risk, compliance and case review

  Analysis of incidents and cases to see where SEO & Performance Marketing succeeds or breaks down.

• Day 5
  Consolidate and plan

  Capstone discussion, action planning and a closing assessment.

Upcoming Sessions