Foundation Programme for SEO & Performance Marketing

Course Introduction

Whether you are new to SEO & Performance Marketing or refining existing skills, this foundation-level course gives you a structured path through the subject as it applies to brand, digital channels and campaign performance, guided by instructors who have worked in the field.

Training Objectives

• 01Explain the core principles, terminology and standards behind SEO & Performance Marketing in clear, practical language
• 02Select and adapt suitable approaches to SEO & Performance Marketing for the constraints of brand, digital channels and campaign performance
• 03Diagnose weak spots in current practice and prioritise corrective action
• 04Use practical tools, checklists and templates that support day-to-day SEO & Performance Marketing
• 05Leave with a prioritised list of improvements you can start within 30 days

What You Will Take Away

• A ready-to-use template pack for daily work
• A checklist of common pitfalls and how to avoid them
• Benchmarks and KPIs to track your own results

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: No prior specialist knowledge is required.

Training Methodology

Sessions are paced for newcomers — plain-language explanations, worked examples and small-group practice — with time each day for questions. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of SEO & Performance Marketing

  Scope, terminology and the standards and regulations that shape SEO & Performance Marketing in brand, digital channels and campaign performance.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for SEO & Performance Marketing.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for SEO & Performance Marketing, built around realistic situations in brand, digital channels and campaign performance.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with SEO & Performance Marketing.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on SEO & Performance Marketing.

Upcoming Sessions