Masterclass & Best Practices for SEO & Performance Marketing

Course Introduction

Designed for professionals in Marketing & Digital Marketing, this five-day masterclass-style course builds practical command of SEO & Performance Marketing. Every session pairs a clear concept with a workplace exercise, so learning turns into capability rather than notes.

Training Objectives

• 01Build a shared vocabulary and framework for SEO & Performance Marketing that your whole team can use
• 02Apply proven methods for SEO & Performance Marketing to realistic scenarios drawn from brand, digital channels and campaign performance
• 03Anticipate the failure points and compliance issues that most often affect SEO & Performance Marketing
• 04Communicate SEO & Performance Marketing decisions clearly to colleagues, clients and management
• 05Prepare a personal action plan to apply SEO & Performance Marketing in your own organisation

What You Will Take Away

• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios
• A ready-to-use template pack for daily work

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: Best suited to experienced practitioners and team leaders.

Training Methodology

Run as a senior-practitioner masterclass, the programme centres on expert-led discussion, peer exchange and deep analysis of complex situations. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Where SEO & Performance Marketing fits

  How SEO & Performance Marketing connects to wider operations in brand, digital channels and campaign performance, plus the essential vocabulary.

• Day 2
  Working with the standards

  Interpreting and applying the codes and good-practice guidance that govern SEO & Performance Marketing.

• Day 3
  Tools and techniques lab

  Guided practice with the tools, checklists and templates used for SEO & Performance Marketing.

• Day 4
  Risk, compliance and case review

  Analysis of incidents and cases to see where SEO & Performance Marketing succeeds or breaks down.

• Day 5
  Consolidate and plan

  Capstone discussion, action planning and a closing assessment.

Upcoming Sessions