Practical Workshop in SEO & Performance Marketing

Course Introduction

This course focuses on one question: how do teams in brand, digital channels and campaign performance apply SEO & Performance Marketing consistently and safely under real constraints? Five days of discussion, exercises and case work provide practical answers you can adapt to your own organisation.

Training Objectives

• 01Explain the core principles, terminology and standards behind SEO & Performance Marketing in clear, practical language
• 02Select and adapt suitable approaches to SEO & Performance Marketing for the constraints of brand, digital channels and campaign performance
• 03Diagnose weak spots in current practice and prioritise corrective action
• 04Use practical tools, checklists and templates that support day-to-day SEO & Performance Marketing
• 05Leave with a prioritised list of improvements you can start within 30 days

What You Will Take Away

• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: Open to all levels; participants are encouraged to bring a real work challenge.

Training Methodology

This is a hands-on workshop: short briefings followed by extended exercises, simulations and group activities, with most time spent applying rather than listening. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of SEO & Performance Marketing

  Scope, terminology and the standards and regulations that shape SEO & Performance Marketing in brand, digital channels and campaign performance.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for SEO & Performance Marketing.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for SEO & Performance Marketing, built around realistic situations in brand, digital channels and campaign performance.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with SEO & Performance Marketing.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on SEO & Performance Marketing.

Upcoming Sessions