Executive Presence & Public Image: Practical Workshop

Course Introduction

Executive Presence & Public Image sits at the heart of media, stakeholder and corporate communication, yet it is rarely taught in a way that translates straight into daily practice. This workshop-based programme closes that gap with practitioner-led sessions, realistic scenarios and take-home tools.

Training Objectives

• 01Build a shared vocabulary and framework for Executive Presence & Public Image that your whole team can use
• 02Apply proven methods for Executive Presence & Public Image to realistic scenarios drawn from media, stakeholder and corporate communication
• 03Anticipate the failure points and compliance issues that most often affect Executive Presence & Public Image
• 04Communicate Executive Presence & Public Image decisions clearly to colleagues, clients and management
• 05Prepare a personal action plan to apply Executive Presence & Public Image in your own organisation

What You Will Take Away

• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios
• A ready-to-use template pack for daily work

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: Open to all levels; participants are encouraged to bring a real work challenge.

Training Methodology

Learning happens by doing — teams work through practical tasks, present their results and receive immediate feedback. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Executive Presence & Public Image

  Scope, terminology and the standards and regulations that shape Executive Presence & Public Image in media, stakeholder and corporate communication.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Executive Presence & Public Image.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Executive Presence & Public Image, built around realistic situations in media, stakeholder and corporate communication.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Executive Presence & Public Image.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Executive Presence & Public Image.

Upcoming Sessions