Corporate Communication Strategy: Practical Workshop

Course Introduction

Whether you are new to Corporate Communication Strategy or refining existing skills, this workshop-based course gives you a structured path through the subject as it applies to media, stakeholder and corporate communication, guided by instructors who have worked in the field.

Training Objectives

• 01Build a shared vocabulary and framework for Corporate Communication Strategy that your whole team can use
• 02Apply proven methods for Corporate Communication Strategy to realistic scenarios drawn from media, stakeholder and corporate communication
• 03Anticipate the failure points and compliance issues that most often affect Corporate Communication Strategy
• 04Communicate Corporate Communication Strategy decisions clearly to colleagues, clients and management
• 05Prepare a personal action plan to apply Corporate Communication Strategy in your own organisation

What You Will Take Away

• A checklist of common pitfalls and how to avoid them
• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: Open to all levels; participants are encouraged to bring a real work challenge.

Training Methodology

Learning happens by doing — teams work through practical tasks, present their results and receive immediate feedback. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Corporate Communication Strategy

  Scope, terminology and the standards and regulations that shape Corporate Communication Strategy in media, stakeholder and corporate communication.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Corporate Communication Strategy.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Corporate Communication Strategy, built around realistic situations in media, stakeholder and corporate communication.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Corporate Communication Strategy.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Corporate Communication Strategy.

Upcoming Sessions