Social Media & Reputation Management: Masterclass & Best Practices

Course Introduction

Delivered over five days, this masterclass-style programme on Social Media & Reputation Management combines concise technical input with hands-on application. It is built around media, stakeholder and corporate communication, so examples, exercises and discussion stay relevant to participants' daily work.

Training Objectives

• 01Explain the core principles, terminology and standards behind Social Media & Reputation Management in clear, practical language
• 02Select and adapt suitable approaches to Social Media & Reputation Management for the constraints of media, stakeholder and corporate communication
• 03Diagnose weak spots in current practice and prioritise corrective action
• 04Use practical tools, checklists and templates that support day-to-day Social Media & Reputation Management
• 05Leave with a prioritised list of improvements you can start within 30 days

What You Will Take Away

• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: Best suited to experienced practitioners and team leaders.

Training Methodology

The format is conversational and case-driven: participants bring real challenges and test them against regional and international experience. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Social Media & Reputation Management

  Scope, terminology and the standards and regulations that shape Social Media & Reputation Management in media, stakeholder and corporate communication.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Social Media & Reputation Management.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Social Media & Reputation Management, built around realistic situations in media, stakeholder and corporate communication.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Social Media & Reputation Management.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Social Media & Reputation Management.

Upcoming Sessions