Foundation Programme for Social Media Marketing

Course Introduction

Designed for professionals in Marketing & Digital Marketing, this five-day foundation-level course builds practical command of Social Media Marketing. Every session pairs a clear concept with a workplace exercise, so learning turns into capability rather than notes.

Training Objectives

• 01Describe how Social Media Marketing is defined, governed and measured in international practice
• 02Work through typical situations in brand, digital channels and campaign performance using structured Social Media Marketing techniques
• 03Recognise common risks, errors and non-conformities linked to Social Media Marketing — and how to prevent them
• 04Choose the right indicators and records to monitor Social Media Marketing over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios
• A ready-to-use template pack for daily work

Who Should Attend

• Marketing Managers & Executives
• Brand & Digital Marketing Specialists
• Business Development Officers
• Communication Teams

Prerequisites: No prior specialist knowledge is required.

Training Methodology

The programme builds understanding step by step: short concept sessions, guided demonstrations and simple exercises, followed by a daily recap so nothing is left behind. Case material and examples are drawn from brand, digital channels and campaign performance.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Social Media Marketing

  Scope, terminology and the standards and regulations that shape Social Media Marketing in brand, digital channels and campaign performance.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Social Media Marketing.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Social Media Marketing, built around realistic situations in brand, digital channels and campaign performance.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Social Media Marketing.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Social Media Marketing.

Upcoming Sessions