Advanced Strategies in Media Relations & Crisis Communication

Course Introduction

Delivered over five days, this advanced-level programme on Media Relations & Crisis Communication combines concise technical input with hands-on application. It is built around media, stakeholder and corporate communication, so examples, exercises and discussion stay relevant to participants' daily work.

Training Objectives

• 01Explain the core principles, terminology and standards behind Media Relations & Crisis Communication in clear, practical language
• 02Select and adapt suitable approaches to Media Relations & Crisis Communication for the constraints of media, stakeholder and corporate communication
• 03Diagnose weak spots in current practice and prioritise corrective action
• 04Use practical tools, checklists and templates that support day-to-day Media Relations & Crisis Communication
• 05Leave with a prioritised list of improvements you can start within 30 days

What You Will Take Away

• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios
• A ready-to-use template pack for daily work

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: Recommended: at least two years of relevant work experience.

Training Methodology

Expect challenging scenarios, peer debate and instructor-led critique of real-world approaches, with limited slide time. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Foundations and context

  Key terms, roles and the regulatory background behind Media Relations & Crisis Communication, with examples from media, stakeholder and corporate communication.

• Day 2
  Methods and standards in depth

  A detailed look at frameworks, codes and decision methods used in Media Relations & Crisis Communication.

• Day 3
  Practical workshop day

  Group exercises and simulations that put Media Relations & Crisis Communication techniques to work.

• Day 4
  Case-study day

  Real-world cases, failure analysis and improvement options related to Media Relations & Crisis Communication.

• Day 5
  Action plan and assessment

  Review, individual action plans and a short assessment to confirm readiness to apply Media Relations & Crisis Communication.

Upcoming Sessions