Foundation Programme in Corporate Communication Strategy

Course Introduction

This course focuses on one question: how do teams in media, stakeholder and corporate communication apply Corporate Communication Strategy consistently and safely under real constraints? Five days of discussion, exercises and case work provide practical answers you can adapt to your own organisation.

Training Objectives

• 01Build a shared vocabulary and framework for Corporate Communication Strategy that your whole team can use
• 02Apply proven methods for Corporate Communication Strategy to realistic scenarios drawn from media, stakeholder and corporate communication
• 03Anticipate the failure points and compliance issues that most often affect Corporate Communication Strategy
• 04Communicate Corporate Communication Strategy decisions clearly to colleagues, clients and management
• 05Prepare a personal action plan to apply Corporate Communication Strategy in your own organisation

What You Will Take Away

• Worked examples using realistic regional scenarios
• A ready-to-use template pack for daily work
• A checklist of common pitfalls and how to avoid them

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: No prior specialist knowledge is required.

Training Methodology

Sessions are paced for newcomers — plain-language explanations, worked examples and small-group practice — with time each day for questions. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Where Corporate Communication Strategy fits

  How Corporate Communication Strategy connects to wider operations in media, stakeholder and corporate communication, plus the essential vocabulary.

• Day 2
  Working with the standards

  Interpreting and applying the codes and good-practice guidance that govern Corporate Communication Strategy.

• Day 3
  Tools and techniques lab

  Guided practice with the tools, checklists and templates used for Corporate Communication Strategy.

• Day 4
  Risk, compliance and case review

  Analysis of incidents and cases to see where Corporate Communication Strategy succeeds or breaks down.

• Day 5
  Consolidate and plan

  Capstone discussion, action planning and a closing assessment.

Upcoming Sessions