Foundation Programme in Sales Negotiation Techniques

Course Introduction

Over five focused days, this foundation-level course takes Sales Negotiation Techniques out of the textbook and into the reality of customer accounts, pipelines and service teams. Participants work through regional case material, structured exercises and peer discussion, leaving with methods they can apply on their next working day.

Training Objectives

• 01Explain the core principles, terminology and standards behind Sales Negotiation Techniques in clear, practical language
• 02Select and adapt suitable approaches to Sales Negotiation Techniques for the constraints of customer accounts, pipelines and service teams
• 03Diagnose weak spots in current practice and prioritise corrective action
• 04Use practical tools, checklists and templates that support day-to-day Sales Negotiation Techniques
• 05Leave with a prioritised list of improvements you can start within 30 days

What You Will Take Away

• A checklist of common pitfalls and how to avoid them
• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet

Who Should Attend

• Sales Managers & Executives
• Account Managers
• Customer Service Teams
• Business Development Officers

Prerequisites: No prior specialist knowledge is required.

Training Methodology

Sessions are paced for newcomers — plain-language explanations, worked examples and small-group practice — with time each day for questions. Case material and examples are drawn from customer accounts, pipelines and service teams.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Sales Negotiation Techniques

  Scope, terminology and the standards and regulations that shape Sales Negotiation Techniques in customer accounts, pipelines and service teams.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Sales Negotiation Techniques.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Sales Negotiation Techniques, built around realistic situations in customer accounts, pipelines and service teams.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Sales Negotiation Techniques.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Sales Negotiation Techniques.

Upcoming Sessions