Masterclass & Best Practices in Corporate Communication Strategy

Course Introduction

Delivered over five days, this masterclass-style programme on Corporate Communication Strategy combines concise technical input with hands-on application. It is built around media, stakeholder and corporate communication, so examples, exercises and discussion stay relevant to participants' daily work.

Training Objectives

• 01Build a shared vocabulary and framework for Corporate Communication Strategy that your whole team can use
• 02Apply proven methods for Corporate Communication Strategy to realistic scenarios drawn from media, stakeholder and corporate communication
• 03Anticipate the failure points and compliance issues that most often affect Corporate Communication Strategy
• 04Communicate Corporate Communication Strategy decisions clearly to colleagues, clients and management
• 05Prepare a personal action plan to apply Corporate Communication Strategy in your own organisation

What You Will Take Away

• A ready-to-use template pack for daily work
• A checklist of common pitfalls and how to avoid them
• Benchmarks and KPIs to track your own results

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: Best suited to experienced practitioners and team leaders.

Training Methodology

The format is conversational and case-driven: participants bring real challenges and test them against regional and international experience. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Where Corporate Communication Strategy fits

  How Corporate Communication Strategy connects to wider operations in media, stakeholder and corporate communication, plus the essential vocabulary.

• Day 2
  Working with the standards

  Interpreting and applying the codes and good-practice guidance that govern Corporate Communication Strategy.

• Day 3
  Tools and techniques lab

  Guided practice with the tools, checklists and templates used for Corporate Communication Strategy.

• Day 4
  Risk, compliance and case review

  Analysis of incidents and cases to see where Corporate Communication Strategy succeeds or breaks down.

• Day 5
  Consolidate and plan

  Capstone discussion, action planning and a closing assessment.

Upcoming Sessions