Advanced Strategies for Competitive Analysis & Market Positioning

Course Introduction

Over five focused days, this advanced-level course takes Competitive Analysis & Market Positioning out of the textbook and into the reality of planning, performance and organisational excellence. Participants work through regional case material, structured exercises and peer discussion, leaving with methods they can apply on their next working day.

Training Objectives

• 01Describe how Competitive Analysis & Market Positioning is defined, governed and measured in international practice
• 02Work through typical situations in planning, performance and organisational excellence using structured Competitive Analysis & Market Positioning techniques
• 03Recognise common risks, errors and non-conformities linked to Competitive Analysis & Market Positioning — and how to prevent them
• 04Choose the right indicators and records to monitor Competitive Analysis & Market Positioning over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• Decision frameworks and discussion guides for your team
• A personal development action plan
• A 30-60-90 day implementation plan for your own workplace

Who Should Attend

• Senior Executives & Directors
• Strategy & Planning Managers
• Business Unit Heads
• PMO & Excellence Teams

Prerequisites: Recommended: at least two years of relevant work experience.

Training Methodology

Expect challenging scenarios, peer debate and instructor-led critique of real-world approaches, with limited slide time. Case material and examples are drawn from planning, performance and organisational excellence.

Day-by-Day Programme (5 Days)

• Day 1
  Foundations and context

  Key terms, roles and the regulatory background behind Competitive Analysis & Market Positioning, with examples from planning, performance and organisational excellence.

• Day 2
  Methods and standards in depth

  A detailed look at frameworks, codes and decision methods used in Competitive Analysis & Market Positioning.

• Day 3
  Practical workshop day

  Group exercises and simulations that put Competitive Analysis & Market Positioning techniques to work.

• Day 4
  Case-study day

  Real-world cases, failure analysis and improvement options related to Competitive Analysis & Market Positioning.

• Day 5
  Action plan and assessment

  Review, individual action plans and a short assessment to confirm readiness to apply Competitive Analysis & Market Positioning.

Upcoming Sessions