Professional Certificate in Competitive Analysis & Market Positioning

Course Introduction

Delivered over five days, this professional-certificate programme on Competitive Analysis & Market Positioning combines concise technical input with hands-on application. It is built around planning, performance and organisational excellence, so examples, exercises and discussion stay relevant to participants' daily work.

Training Objectives

• 01Describe how Competitive Analysis & Market Positioning is defined, governed and measured in international practice
• 02Work through typical situations in planning, performance and organisational excellence using structured Competitive Analysis & Market Positioning techniques
• 03Recognise common risks, errors and non-conformities linked to Competitive Analysis & Market Positioning — and how to prevent them
• 04Choose the right indicators and records to monitor Competitive Analysis & Market Positioning over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• Templates for planning, tracking and reporting
• A stakeholder and communication map
• Decision frameworks and discussion guides for your team

Who Should Attend

• Senior Executives & Directors
• Strategy & Planning Managers
• Business Unit Heads
• PMO & Excellence Teams

Prerequisites: Suitable for practising professionals; basic familiarity with the subject is helpful.

Training Methodology

A balanced mix of instruction, worked examples and instructor-led review sessions builds competence that carries straight into the workplace. Case material and examples are drawn from planning, performance and organisational excellence.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Competitive Analysis & Market Positioning

  Scope, terminology and the standards and regulations that shape Competitive Analysis & Market Positioning in planning, performance and organisational excellence.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Competitive Analysis & Market Positioning.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Competitive Analysis & Market Positioning, built around realistic situations in planning, performance and organisational excellence.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Competitive Analysis & Market Positioning.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Competitive Analysis & Market Positioning.

Upcoming Sessions