Competitive Analysis & Market Positioning: Masterclass & Best Practices

Course Introduction

Delivered over five days, this masterclass-style programme on Competitive Analysis & Market Positioning combines concise technical input with hands-on application. It is built around planning, performance and organisational excellence, so examples, exercises and discussion stay relevant to participants' daily work.

Training Objectives

• 01Describe how Competitive Analysis & Market Positioning is defined, governed and measured in international practice
• 02Work through typical situations in planning, performance and organisational excellence using structured Competitive Analysis & Market Positioning techniques
• 03Recognise common risks, errors and non-conformities linked to Competitive Analysis & Market Positioning — and how to prevent them
• 04Choose the right indicators and records to monitor Competitive Analysis & Market Positioning over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• Decision frameworks and discussion guides for your team
• A personal development action plan
• A 30-60-90 day implementation plan for your own workplace

Who Should Attend

• Senior Executives & Directors
• Strategy & Planning Managers
• Business Unit Heads
• PMO & Excellence Teams

Prerequisites: Best suited to experienced practitioners and team leaders.

Training Methodology

The format is conversational and case-driven: participants bring real challenges and test them against regional and international experience. Case material and examples are drawn from planning, performance and organisational excellence.

Day-by-Day Programme (5 Days)

• Day 1
  Foundations and context

  Key terms, roles and the regulatory background behind Competitive Analysis & Market Positioning, with examples from planning, performance and organisational excellence.

• Day 2
  Methods and standards in depth

  A detailed look at frameworks, codes and decision methods used in Competitive Analysis & Market Positioning.

• Day 3
  Practical workshop day

  Group exercises and simulations that put Competitive Analysis & Market Positioning techniques to work.

• Day 4
  Case-study day

  Real-world cases, failure analysis and improvement options related to Competitive Analysis & Market Positioning.

• Day 5
  Action plan and assessment

  Review, individual action plans and a short assessment to confirm readiness to apply Competitive Analysis & Market Positioning.

Upcoming Sessions