Practical Workshop for Competitive Analysis & Market Positioning

Course Introduction

Designed for professionals in Strategic Planning & Business Excellence, this five-day workshop-based course builds practical command of Competitive Analysis & Market Positioning. Every session pairs a clear concept with a workplace exercise, so learning turns into capability rather than notes.

Training Objectives

• 01Describe how Competitive Analysis & Market Positioning is defined, governed and measured in international practice
• 02Work through typical situations in planning, performance and organisational excellence using structured Competitive Analysis & Market Positioning techniques
• 03Recognise common risks, errors and non-conformities linked to Competitive Analysis & Market Positioning — and how to prevent them
• 04Choose the right indicators and records to monitor Competitive Analysis & Market Positioning over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• A 30-60-90 day implementation plan for your own workplace
• Templates for planning, tracking and reporting
• A stakeholder and communication map

Who Should Attend

• Senior Executives & Directors
• Strategy & Planning Managers
• Business Unit Heads
• PMO & Excellence Teams

Prerequisites: Open to all levels; participants are encouraged to bring a real work challenge.

Training Methodology

Learning happens by doing — teams work through practical tasks, present their results and receive immediate feedback. Case material and examples are drawn from planning, performance and organisational excellence.

Day-by-Day Programme (5 Days)

• Day 1
  Foundations and context

  Key terms, roles and the regulatory background behind Competitive Analysis & Market Positioning, with examples from planning, performance and organisational excellence.

• Day 2
  Methods and standards in depth

  A detailed look at frameworks, codes and decision methods used in Competitive Analysis & Market Positioning.

• Day 3
  Practical workshop day

  Group exercises and simulations that put Competitive Analysis & Market Positioning techniques to work.

• Day 4
  Case-study day

  Real-world cases, failure analysis and improvement options related to Competitive Analysis & Market Positioning.

• Day 5
  Action plan and assessment

  Review, individual action plans and a short assessment to confirm readiness to apply Competitive Analysis & Market Positioning.

Upcoming Sessions