Competitive Analysis & Market Positioning: Foundation Programme

Course Introduction

This course focuses on one question: how do teams in planning, performance and organisational excellence apply Competitive Analysis & Market Positioning consistently and safely under real constraints? Five days of discussion, exercises and case work provide practical answers you can adapt to your own organisation.

Training Objectives

• 01Describe how Competitive Analysis & Market Positioning is defined, governed and measured in international practice
• 02Work through typical situations in planning, performance and organisational excellence using structured Competitive Analysis & Market Positioning techniques
• 03Recognise common risks, errors and non-conformities linked to Competitive Analysis & Market Positioning — and how to prevent them
• 04Choose the right indicators and records to monitor Competitive Analysis & Market Positioning over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• A personal development action plan
• A 30-60-90 day implementation plan for your own workplace
• Templates for planning, tracking and reporting

Who Should Attend

• Senior Executives & Directors
• Strategy & Planning Managers
• Business Unit Heads
• PMO & Excellence Teams

Prerequisites: No prior specialist knowledge is required.

Training Methodology

Sessions are paced for newcomers — plain-language explanations, worked examples and small-group practice — with time each day for questions. Case material and examples are drawn from planning, performance and organisational excellence.

Day-by-Day Programme (5 Days)

• Day 1
  Foundations and context

  Key terms, roles and the regulatory background behind Competitive Analysis & Market Positioning, with examples from planning, performance and organisational excellence.

• Day 2
  Methods and standards in depth

  A detailed look at frameworks, codes and decision methods used in Competitive Analysis & Market Positioning.

• Day 3
  Practical workshop day

  Group exercises and simulations that put Competitive Analysis & Market Positioning techniques to work.

• Day 4
  Case-study day

  Real-world cases, failure analysis and improvement options related to Competitive Analysis & Market Positioning.

• Day 5
  Action plan and assessment

  Review, individual action plans and a short assessment to confirm readiness to apply Competitive Analysis & Market Positioning.

Upcoming Sessions