Practical Workshop for Social Media & Reputation Management

Course Introduction

This course focuses on one question: how do teams in media, stakeholder and corporate communication apply Social Media & Reputation Management consistently and safely under real constraints? Five days of discussion, exercises and case work provide practical answers you can adapt to your own organisation.

Training Objectives

• 01Describe how Social Media & Reputation Management is defined, governed and measured in international practice
• 02Work through typical situations in media, stakeholder and corporate communication using structured Social Media & Reputation Management techniques
• 03Recognise common risks, errors and non-conformities linked to Social Media & Reputation Management — and how to prevent them
• 04Choose the right indicators and records to monitor Social Media & Reputation Management over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios
• A ready-to-use template pack for daily work

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: Open to all levels; participants are encouraged to bring a real work challenge.

Training Methodology

This is a hands-on workshop: short briefings followed by extended exercises, simulations and group activities, with most time spent applying rather than listening. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Where Social Media & Reputation Management fits

  How Social Media & Reputation Management connects to wider operations in media, stakeholder and corporate communication, plus the essential vocabulary.

• Day 2
  Working with the standards

  Interpreting and applying the codes and good-practice guidance that govern Social Media & Reputation Management.

• Day 3
  Tools and techniques lab

  Guided practice with the tools, checklists and templates used for Social Media & Reputation Management.

• Day 4
  Risk, compliance and case review

  Analysis of incidents and cases to see where Social Media & Reputation Management succeeds or breaks down.

• Day 5
  Consolidate and plan

  Capstone discussion, action planning and a closing assessment.

Upcoming Sessions