Practical Workshop in Media Relations & Crisis Communication

Course Introduction

Whether you are new to Media Relations & Crisis Communication or refining existing skills, this workshop-based course gives you a structured path through the subject as it applies to media, stakeholder and corporate communication, guided by instructors who have worked in the field.

Training Objectives

• 01Describe how Media Relations & Crisis Communication is defined, governed and measured in international practice
• 02Work through typical situations in media, stakeholder and corporate communication using structured Media Relations & Crisis Communication techniques
• 03Recognise common risks, errors and non-conformities linked to Media Relations & Crisis Communication — and how to prevent them
• 04Choose the right indicators and records to monitor Media Relations & Crisis Communication over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: Open to all levels; participants are encouraged to bring a real work challenge.

Training Methodology

This is a hands-on workshop: short briefings followed by extended exercises, simulations and group activities, with most time spent applying rather than listening. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Media Relations & Crisis Communication

  Scope, terminology and the standards and regulations that shape Media Relations & Crisis Communication in media, stakeholder and corporate communication.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Media Relations & Crisis Communication.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Media Relations & Crisis Communication, built around realistic situations in media, stakeholder and corporate communication.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Media Relations & Crisis Communication.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Media Relations & Crisis Communication.

Upcoming Sessions