Foundation Programme for Media Relations & Crisis Communication

Course Introduction

Delivered over five days, this foundation-level programme on Media Relations & Crisis Communication combines concise technical input with hands-on application. It is built around media, stakeholder and corporate communication, so examples, exercises and discussion stay relevant to participants' daily work.

Training Objectives

• 01Describe how Media Relations & Crisis Communication is defined, governed and measured in international practice
• 02Work through typical situations in media, stakeholder and corporate communication using structured Media Relations & Crisis Communication techniques
• 03Recognise common risks, errors and non-conformities linked to Media Relations & Crisis Communication — and how to prevent them
• 04Choose the right indicators and records to monitor Media Relations & Crisis Communication over time
• 05Translate the course learning into a realistic plan agreed with your line manager

What You Will Take Away

• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: No prior specialist knowledge is required.

Training Methodology

Sessions are paced for newcomers — plain-language explanations, worked examples and small-group practice — with time each day for questions. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Where Media Relations & Crisis Communication fits

  How Media Relations & Crisis Communication connects to wider operations in media, stakeholder and corporate communication, plus the essential vocabulary.

• Day 2
  Working with the standards

  Interpreting and applying the codes and good-practice guidance that govern Media Relations & Crisis Communication.

• Day 3
  Tools and techniques lab

  Guided practice with the tools, checklists and templates used for Media Relations & Crisis Communication.

• Day 4
  Risk, compliance and case review

  Analysis of incidents and cases to see where Media Relations & Crisis Communication succeeds or breaks down.

• Day 5
  Consolidate and plan

  Capstone discussion, action planning and a closing assessment.

Upcoming Sessions