Professional Certificate in Social Media & Reputation Management

Course Introduction

Social Media & Reputation Management sits at the heart of media, stakeholder and corporate communication, yet it is rarely taught in a way that translates straight into daily practice. This professional-certificate programme closes that gap with practitioner-led sessions, realistic scenarios and take-home tools.

Training Objectives

• 01Explain the core principles, terminology and standards behind Social Media & Reputation Management in clear, practical language
• 02Select and adapt suitable approaches to Social Media & Reputation Management for the constraints of media, stakeholder and corporate communication
• 03Diagnose weak spots in current practice and prioritise corrective action
• 04Use practical tools, checklists and templates that support day-to-day Social Media & Reputation Management
• 05Leave with a prioritised list of improvements you can start within 30 days

What You Will Take Away

• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios
• A ready-to-use template pack for daily work

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: Suitable for practising professionals; basic familiarity with the subject is helpful.

Training Methodology

A balanced mix of instruction, worked examples and instructor-led review sessions builds competence that carries straight into the workplace. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Getting oriented: the landscape of Social Media & Reputation Management

  Scope, terminology and the standards and regulations that shape Social Media & Reputation Management in media, stakeholder and corporate communication.

• Day 2
  Core concepts and methods

  The principles, codes and best-practice approaches that leading organisations rely on for Social Media & Reputation Management.

• Day 3
  Applying it on the job

  Hands-on exercises using tools and templates for Social Media & Reputation Management, built around realistic situations in media, stakeholder and corporate communication.

• Day 4
  Cases, risks and lessons learned

  Case studies, typical pitfalls and the risk and compliance issues that arise with Social Media & Reputation Management.

• Day 5
  Bringing it together

  Consolidation workshop, personal action planning and a closing knowledge check on Social Media & Reputation Management.

Upcoming Sessions