Social Media & Reputation Management: Foundation Programme

Course Introduction

This course focuses on one question: how do teams in media, stakeholder and corporate communication apply Social Media & Reputation Management consistently and safely under real constraints? Five days of discussion, exercises and case work provide practical answers you can adapt to your own organisation.

Training Objectives

• 01Build a shared vocabulary and framework for Social Media & Reputation Management that your whole team can use
• 02Apply proven methods for Social Media & Reputation Management to realistic scenarios drawn from media, stakeholder and corporate communication
• 03Anticipate the failure points and compliance issues that most often affect Social Media & Reputation Management
• 04Communicate Social Media & Reputation Management decisions clearly to colleagues, clients and management
• 05Prepare a personal action plan to apply Social Media & Reputation Management in your own organisation

What You Will Take Away

• Benchmarks and KPIs to track your own results
• A negotiation and communication cheat-sheet
• Worked examples using realistic regional scenarios

Who Should Attend

• Communication & PR Officers
• Marketing & Media Teams
• Executive Assistants Handling Media
• Government Relations Officers

Prerequisites: No prior specialist knowledge is required.

Training Methodology

The programme builds understanding step by step: short concept sessions, guided demonstrations and simple exercises, followed by a daily recap so nothing is left behind. Case material and examples are drawn from media, stakeholder and corporate communication.

Day-by-Day Programme (5 Days)

• Day 1
  Where Social Media & Reputation Management fits

  How Social Media & Reputation Management connects to wider operations in media, stakeholder and corporate communication, plus the essential vocabulary.

• Day 2
  Working with the standards

  Interpreting and applying the codes and good-practice guidance that govern Social Media & Reputation Management.

• Day 3
  Tools and techniques lab

  Guided practice with the tools, checklists and templates used for Social Media & Reputation Management.

• Day 4
  Risk, compliance and case review

  Analysis of incidents and cases to see where Social Media & Reputation Management succeeds or breaks down.

• Day 5
  Consolidate and plan

  Capstone discussion, action planning and a closing assessment.

Upcoming Sessions